Lesson 5:
Print and Brand Identity
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In this lesson, we’ll explore some advanced effects and techniques, turning your digital canvas into a playground of artistic possibilities.
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1. Theory: Introduction to advanced Photoshop tools.
2. Activity: Design creative prints.
3. Review: Progress check on graphics in preparation for print production.4. Homework
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Focus on developing a personal visual language through codes, techniques, and creative starting points.
The two exercises carried out in class using Photoshop and Illustrator.
Market Trends and Branding
Role of Print Design:
1. Visual Identity and Recognition
2. Storytelling and Brand Narrative
3. Differentiation in a Crowded Market
4. Consumer Connection and Loyalty
Quilted jumpsuit printed with 40 hand painted watercolours by Ida Immendorff
Margiela tromp l'œil 1996
Abra SS25
Creative and technical prints to draw inspiration from.
STAFFONLY - Lost in errors SS25
Ksenia Schnaider SS25 - Lost Mosaics Collection
Quilted jumpsuit printed with 40 hand painted watercolours by Ida Immendorff
Nensi Avetisian FW24
Aqua Leo print di Harrietb Cox for KNWLS London
Abra SS25
Roadkill printmaking by Simon Ungless
STAFFONLY - Lost in errors SS25
BlockPrint di Troublemindstudios
Ksenia Schnaider SS25 - Lost Mosaics Collection
Patch print Jolene
Quilted jumpsuit printed with 40 hand painted watercolours by Ida Immendorff
Nensi Avetisian FW24
LAqua Leo print di Harrietb Cox for KNWLS London
Abra SS25
Givenchy archive inspiration for FW24 RTW collection
Hyunkyujo
Silkprint and dhittering effect by Problem6oy
Ksenia Schnaider SS25 - Lost Mosaics Collection
Quilted jumpsuit printed with 40 hand painted watercolours by Ida Immendorff
Nensi Avetisian FW24
Aqua Leo print di Harrietb Cox for KNWLS London
Abra SS25
Givenchy FW24 RTW
Hyunkyujo
Patch print Jolene
Mixed media print by Problem6oy
Patch print Jolene
ILLUSTRATOR
4. Envelop Distort
• Prepare the base shape you want to use as the envelope (can be a drawing or an image traced expandend).
• Prepare the shape you want to include in the envelope, place the evelope shape on top of everything else
• Select both objects
• Object -> Envelope Distort -> Make it with top object
Example 1 - original logo
Example 1 - final result
Example 2
PHOTOSHOP
5. Threshold and Posterize
• Threshold flatten in 2 colors any image, it works similar to image trace in Illustrator but in raster mode.
• Image -> Adjustment -> Threshold
• It works to obtain a gritty/photocopy effect too when layered properly
•Posterize flatten the color shades to the number chosen
• Image -> Adjustment -> Posterize
Threshold - Original image
Posterize -Example 2
